Foshan modification exhibition and IMXpo Hong Kong International Auto Expo reach strategic cooperation

On May 12, 2025, Hong Kong/Foshan, the automotive industry in the Guangdong Hong Kong Macao Greater Bay Area reached a milestone cooperation – ALL IN TUNING Foshan modification exhibition and IMXpo Hong Kong International Auto Expo officially announced today that they have reached a strategic partnership. Both sides will focus on the core strategy of “international resource integration and regional industrial synergy”, jointly creating a super platform for automotive culture and innovation ecology, empowering the high-quality development of the automotive industry in the Guangdong Hong Kong Macao Greater Bay Area.  

Strategic synergy: dual empowerment of internationalization and localization

As the most influential automotive culture exchange platform in Hong Kong, IMXpo Hong Kong International Auto Expo, with its international perspective and high-end resource network, has long been committed to promoting the integration of automotive culture in the Asia Pacific region; As a benchmark exhibition in the field of automotive modification in mainland China, Foshan modification exhibition has been deeply rooted in the local market for more than ten years, and is renowned in the industry for its solid industrial foundation and huge user ecosystem. This cooperation will achieve a deep linkage between the “Hong Kong International Window” and the “Mainland Industry Depth”, and build an automotive culture ecosystem that runs through the Guangdong Hong Kong Macao Greater Bay Area through resource complementarity, brand resonance, and cultural integration.

Culture first: jointly shaping a new benchmark in the automotive modification industry

Both parties announced that they will jointly launch the “Guangdong Hong Kong Macao JDM Refitting Culture Season”, which will provide a deep dialogue platform for car modification enthusiasts, industry experts, and corporate brands from both regions through a series of activities such as cross regional competitions, touring car exhibitions, and technical forums. With the international communication matrix of IMXpo and the mainland radiation ability of Foshan Refitting Exhibition, this cultural project will promote the standardization, professionalization, and internationalization of China’s car modification culture, and set an innovative benchmark for the industry. This event not only focuses on technical exchange and cultural promotion, but also introduces heavyweight judges from Hong Kong, Mr. Paul Ho and Mr. Chen Ziqi, to further enhance the professionalism and international influence of the competition.

Ecological Co creation: Building a New Engine for Industrial Upgrading

This strategic cooperation will focus on three dimensions: “brand globalization promotion”, “commercial value transformation”, and “user experience upgrade”. Through innovative forms such as collaborative content creation, social media matrix interaction, and global live streaming, both parties will jointly create immersive experience scenarios that run through online and offline channels, helping exhibitors achieve brand value leaps and presenting audiences with a more technological and interactive exhibition experience.

Future outlook: Creating a world-class automotive culture IP

The Guangdong Hong Kong Macao Greater Bay Area is becoming an important source of innovation for the global automotive industry, “said the leaders of both sides.” This cooperation is not only a combination of resources from the two exhibitions, but also an innovative experiment in the automotive culture ecology. We look forward to continuously deepening strategic cooperation, cultivating automotive culture IPs with international influence, injecting industrial momentum into the construction of a ‘humanistic bay area’ in the Greater Bay Area, and showcasing the innovative vitality of Chinese automotive culture to the world. In the future, Foshan modification exhibition and IMXpo Hong Kong International Auto Expo will continue to release strategic cooperation momentum, promote the transformation and upgrading of China’s automotive industry ecology through the integrated innovation model of “culture+technology+business”, and contribute the wisdom of the bay area to the development of global automotive culture.